Inquisitive and explorative by nature, these qualities have developed my interest in the marriage between design and new technology with a special focus on carefully considered user experiences.

I developed my business knowledge and strategic thinking during my time at Insight Creative, working on key brands such as: Skycity, Vector Limited, The Warehouse, Air New Zealand, Chapman Tripp, Kiwi Property and SkyTV.

I harbor a strong entrepreneurial spirit which led me to establish my own design company BE Creative in 2011 and also co-found SOAP™ in 2014. This stemmed from a strong belief that design plays a vital role in the business landscape, establishing a practice driven by enquiry and design rigour. I am passionate about building strong partnerships and acknowledge the value of true collaboration in the design process, which has been paramount to the growth of both businesses. 

Integrating my passion for design and new technology, I have developed a strong digital focus in my work designing thoughtfully crafted user-experiences for websites and apps. My approach has led me to work with both international and local clients, working closely on projects for TradeMe, Simpson Grierson, Telefonica, The Walshe Group and Vodafone to develop engaging experiences.

I have been actively practising in the design industry for over 14 years and currently splitting my time between Australia and New Zealand.


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